This diagram models the initial acquisition and monetisation of users by a startup SaaS (sales-as-a-service) company. The diagram simulates the conversion funnel of users visiting the website, using the software or app, and converting to long-term engaged or paying users. This conversion flow is then used in conjunction with funds and expenditures to determine whether the company will be able to sustain a profit, and after how many months. Variables - such as success rates at each stage in the conversion process, pricing for paid plans, and company expenditures - can be modified to explore different business scenarios.
