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Free2Play Monetisation

Free2Play Monetisation

Type: Patterns

Pattern simulating revenue gained from a free2play game through in-app purchases and ads.


How it works:
Computes ARPPU or LTV over 100 Steps (default)
Execute Multiple Runs to get average values
Change the purple parameters to fit your target user; once your desired parameters are in place, you could divide
Total $$$ to find out your ARPDAU, but you’d have to add more structures to simulate Retention/Churn.

ARPDAU: Average Revenue Per Daily Active User
ARPPU: Average Revenue Per Paying User
LTV: LifeTime Value
IAP: In App Purchase
IAA: In App Advertising
RV: Rewarded Video
views*10/20: avg eCPM of 10$

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