Free2Play MonetisationType: Patterns
Pattern simulating revenue gained from a free2play game through in-app purchases and ads.
How it works:
Computes ARPPU or LTV over 100 Steps (default)
Execute Multiple Runs to get average values
Change the purple parameters to fit your target user; once your desired parameters are in place, you could divide
Total $$$ to find out your ARPDAU, but you’d have to add more structures to simulate Retention/Churn.
ARPDAU: Average Revenue Per Daily Active User
ARPPU: Average Revenue Per Paying User
LTV: LifeTime Value
IAP: In App Purchase
IAA: In App Advertising
RV: Rewarded Video
views*10/20: avg eCPM of 10$
Used by 2500+ game studios all over the world
350+ universities & academic institutions use Machinations