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Games: Subway Surfers – Gameplay loop and monetization

Games: Subway Surfers – Gameplay loop and monetization

Type: Deconstructions

A deconstruction of the mobile game Subway Surfers simulating the meta loop and monetization.

Subway Surfers: Gameplay loop and monetization
– Subway Surfers is an endless runner game where the player tries to get a higher score as possible
– The game’s soft currency ar coins, which can be picked up during runs, obtained via missions or purchased with real money
– Coins can be used to unlock characters, buy boosters or hoverboards or upgrade items
– Keys are harder to obtain than coins and they can be used for purchasing characters or reviving during a run
– During a run if the player is caught he can revive wither by watching an Ad or by using keys. The cost of key revives increases with each use

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